August 9, 2013 § 2 Comments
“We are a media company and have a vacancy for an accountant. If you can’t handle the odd mickey take and the majority of the office turning up drunk on a Friday, then please don’t apply for this job”. Now that’s not the type of thing you’d expect to read in your average job advert. But that’s exactly what Steve Dimmick wants to encourage (the honesty; not the drunkenness).
Steve owns and runs dimmicks.co.uk. The way it works is very simple. A recruiting manager makes a video job ad explaining their vacancy, how the company works but most importantly about the office culture and the types of people that would best fit in. “I thought back to some of the problems I faced in London (working for Dome Recruitment) and realised that the whole recruitment process is geared one way and there is a serious lack of information for job seekers to make a proper judgment on whether a company is right for them or not”. Given we spend so much of our waking time at work it’s a decision we need to get right.
“It’s a great chance for the company to market themselves and the feedback from people going for interviews is very positive; they’re going in feeling so much more comfortable, like they already know the place; how the people talk and so on, which makes for more confident interviews. And we’re filling vacancies, which is the important thing”. I think it’s a great idea and I hope it catches on. One thing’s for sure, if I was an accountant I’d definitely be applying for that role!
I respect anyone who takes the plunge and starts their own business but I especially love Steve’s attitude. “Starting my own company was completely scary, particularly with two kids and a big mortgage, but the best thing about it was that I suddenly had more choice over when I worked, which opened a lot of doors for doing lots of other interesting things”. And Steve hasn’t just opened those doors; he’s burst straight through them.
In addition to running his own business he is involved in numerous paid and unpaid projects to satisfy his love of “creative things, creative people and technology”. He has just completed an 18-month project as a consultant for Theatr Genedlaethol Cymru, the Welsh-language national theatre of Wales, helping them with their online marketing and social media and is also an active member of Cardiff Start, the community hub for technology start-ups or “a group of entrepreneurs, startup founders, creatives, students, and investors who believe that Cardiff is a brilliant place to work and live”. If you haven’t heard about Cardiff Start then do check it out. It’s proper exciting and could really put Cardiff on the global map (albeit a slightly techy, geeky map perhaps). Watch it grow.
His unpaid roles, or “good for nothing” projects as he calls them, include curating the online photography community, Intagramers Cardiff with the help of Ben Cook, and co-running Cardiff Read, “Cardiff’s most popular book club”, with Jessica Best. “We meet every month in Chapter Arts Centre and get roughly 15-30 people each time and a great cross section of society. It’s great because we read lots of different things, not just the bestsellers but also biographies and old classics. I didn’t read much in school or university, and I really felt I missed out and I’m sure lots of other people feel the same way. Reading just wasn’t cool when I was growing up, especially for men.” Agreed.
Steve also organises Ignite Cardiff, the public speaking event with a difference, after taking the reigns alongside Ed Barnett from Neil Cocker and Claire Scantlebury. People give 5 minute presentations on a topic of their choice with no videos or audio (only text and images) with slides changing every 15 seconds. “I attended the second event, spoke at the third and have compered since. I love the idea. It’s a place where those people who are comfortable talking in public aren’t necessarily the best speakers on the night, it’s the quieter ones who’ve practised and practised talking with the slides changing every 15 seconds that really nail it. I like going to the pub or the cinema but it’s all a bit predictable. Ignite is so unpredictable. We’ve had speakers on nemonics, keeping chickens, what to do if zombies invade Cardiff and infinity (the number) all on the same night”. Everyone is welcome and for a taster here’s the playlist from the last event.
Steve is a very proud Welshman and a passion for rugby naturally courses through his veins, but growing up in Blaina meant he never really spoke the mother tongue. But with the help of his wife and kids (and a lot of hard graft too I suspect) he now speaks Welsh pretty much fluently (his vocab put mine to shame that’s for sure). This has naturally opened even more doors for him, such as the Theatre Genedlaethol project.
What I like most about Steve is his passion for helping people do what they want to do. “If you love something, do more of it and share it with others” he says. “Things are much better if you share the experience and enjoyment with other people”. I couldn’t agree more. Diolch Steve!
Steve Dimmick lives in Cardiff with his wife and two kids. He runs Dimmicks.co.uk and offers social marketing consultancy via stevedimmick.co.uk. Outside of work he runs a number of projects including Cardiff Start, CardiffRead, Ignite Cardiff and igerscardiff.
May 31, 2011 § 2 Comments
Marc Thomas is working on a dream. “When we’re young we dream of doing something great. Most people dream of being famous, but then they go to university, live off of mouldy pasta for 4 or 5 years and at the end decide they prefer the security of a full time job”. But, unlike many of his peers, Marc has chosen a different path. He’s going it alone.
Marc is editor and owner of Plastik Magazine (formerly Journal of Plastik), an “on-line magazine of culture and things relating to creative culture”. The aim of the magazine is to “represent the creative atmosphere of one of the world’s most vibrant cities – Cardiff. The city is up and coming and producing a vast amount of incredible creative talent. Plastik Magazine exists to document the flux of the city”.
Marc acted on impulse when the idea for the magazine came up. Instead of thinking through a web strategy or developing a business plan he decided to be reckless and just do it. “Personally, I feel uneasy with the idea of just getting a job out of comfort. If I were working for a magazine or newspaper I would seldom get the chance to work on a project like this. I’d be constrained to writing features that might not be all that interesting. This might be the only opportunity I will ever have to be so free in journalism and business – If I don’t take it now, I’ll probably end up feeling bitter and ruing the day I took the easy way out”. Wise words, but also quite brave for a 22 year old fresh out of journalism school.
Plastik Magazine has gained a loyal readership in a short space of time, but over the past few weeks, with the end of his University days fast approaching, Marc has been focused on turning Plastik Magazine from a journalism project into a fully-fledged business. “I’ve been working hard on building revenue streams into the website and creating new ways to build community at the same time. There’s a big problem of how to make online journalism profitable and not sell out. Plastik Magazine wants to help local businesses, culture and customers connect and also continue to be able to afford to provide our readers with brilliant content”.
It is this dilemma that has led to Marc’s most recent venture – the Plastik Pass. The pass is a discount card, which costs £5, lasts six months and gives lots of unique offers and discounts at local, independent businesses throughout the City. “The Plastik Pass is my proudest achievement to date. It’s a cord of three strands: community, revenue and culture”. Marc’s hope is that by buying a Plastik Pass you’re doing two things. “Firstly, you’re saving a whole bunch of money, and secondly, you’re supporting loads of great local businesses and helping to promote our unique culture, which is something you can’t really put a price on”.
Marc’s creative juices are clearly is constant flow. So much so he has developed a post-it system to capture and prioritise his ideas. “If there’s something that needs doing I get very excited about the blank page in front of me”. However, he stresses that one thing he’s learning is that it’s very difficult to come up with a brand new idea. “Originality is hard to come by. These days, to get to the front of a crowd, you just need to be better at walking through gaps”. Similarly, Marc realises the importance of a good support network. “There’s a lot you can do on your own, but you can’t do everything. At some point you have to listen”.
Marc is not a native. He moved here five years ago, like many others, to study at University. But his love for Cardiff is clear and there is no doubt that he has worked hard to become part of the community. I wish I had contributed as much during my student days.
Marc didn’t quite fit the picture I had in my head of someone who is deep into the music scene, an entrepreneur, promoter, and journalist. I’m not sure what I expected, but he wasn’t it. Marc was so much nicer. In fact, you’d have trouble meeting a nicer bloke. They say nice people don’t get very far in business, but I have a funny feeling this one will. Best of luck Marc.
Marc is an editor, journalist, writer and song-and-dance man. He is currently the editor of culture e-zine Plastik Magazine, the brains behind Plastik Pass, a regular blogger and lover of sensual print layouts. He is tweetable on @iammarcthomas and would love to hear from you.
March 29, 2011 § 2 Comments
Amy Davies is the perfect person to kick off this blog. She sums up exactly what it’s all about – she had an idea and acted on it. Simple. She has started the Cardiff Arcades Project, which aims to “document the Victorian and Edwardian shopping arcades in Cardiff, home to some of the quirkiest, individual and independent retailers in the city”. It’s an idea that has really captured people’s attention and Amy has been “overwhelmed by the positive response (she has) received so far”. It basically involves Amy going in to the shops, taking photos and chatting to the owners and recording it all on her website. Again, it sounds simple but it just hasn’t been done before and that’s what makes it so bloody good.
The idea came on her way home from work one evening. “I was wandering through Morgan Arcade, taking a few snaps for my Project 365 and on a whim I thought, maybe I should do a project on the Arcades, that would be pretty cool”. With the help of a few tweets “the project went from a thought to a full-blown project in about 12 hours”.
What started out as photography project, however, has become so much more than that. “One of the main reasons for doing the project was to take more portrait photos but I found that all sort of stories naturally come out through talking to people. The photos may be good but they’re made even better by knowing a bit about the person behind the face – the story adds to it”.
Although she clearly loves the arcades, Amy is keen to point out that she is no activist and doesn’t want the project to be seen as anti-big brands. “This project is meant to be something positive, about celebrating the arcades not focusing on the negative impact of St. David’s 2”. She has nothing against the big stores – “everyone needs an H&M, we can’t all be independent, but it’s important people know they’ve got the option. It’s about having the choice”. Amy is from Birmingham and compares St. David’s 2 to The Bullring and similarly the Trafford Centre in Manchester. “It’s nice to have your big John Lewis and other big brands, but when you stand in St. David’s you could be in any big City in the UK. But when you shop in the old arcades you could only be in one place: Cardiff. They are such a big attraction; I don’t understand why we aren’t screaming about them?”
I have a feeling that Amy’s project will go a long way to restoring people’s interest (and spending) in the Arcades and raise their profile once again, although Amy is quick to play this down, “maybe a few people have found out about them through my blog, I don’t know. I have had a few messages from people who hadn’t discovered or heard about a particular shop before. That makes me feel really happy. It’s also nice to know that people are actually reading my blog and that it may be having a positive effect on people”. You can say that again.
After spending some time with Amy it is quite obvious that the project is also having a very positive impact on her too. “I’m quite a shy person but this project has made me so much less shy. I’ve met so many fantastic people, done so many things and had an unbelievable time in just a few short weeks”. She is now making new friends, good contacts and even gaining some paid work from the people she’s meeting in the arcades. How cool is that?
I really enjoyed meeting Amy (in New York Deli, High St arcade by the way). I’m really chuffed that she had the guts to turn her idea into reality and I’m sure there are a lot of shopkeepers who’d agree with me! Check out her website and, more importantly, check out the shops and the arcades – they’re wicked.
Amy Davies is a journalist and photographer living in Cardiff. Having moved to Cardiff 5-and-a-bit years ago for University, and never having the decency to leave, she now calls it home. During the day she boards the train for her daily commute to Bath working on a photography website, and most of the rest of the time she’s either taking photos, writing things, baking cakes or a combination of all three.