December 14, 2013 § 2 Comments
When I was ten I spent most of my time eating too many sweets and swapping Italia ’90 World Cup stickers. When Rebecca Clark was ten she was already saving the planet. “I started a club in primary school called the Green Team. It was 10p to join, which annoyed some of the parents, but the money always went towards good causes plus you got a badge and a membership slip. We would parade round the playground with campaign banners saying ‘Save the Whales’ or ‘Save the Planet’ and we even had a theme tune, which I am not going to sing for you!”
So, whilst I was busily filling my sticker book, Rebecca was a social entrepreneur before she even knew it. She now owns and runs Green City, a not-for-profit social enterprise that organises interactive public events to promote wider issues around sustainable living. “It’s essentially a community engagement project that helps people of all ages understand and implement simple ways of living a little more sustainably, but the main aim is to inspire and engage people through fun, hands-on activities.” Things started small, with recycled clothes swapping events and fringe activities at local festivals, but Rebecca’s energy, creativity and obvious talent has seen the business grow quickly and successes now include co-hosting Cardiff’s annual One Planet Cardiff festival, working with the Eden Project on The Big Lunch campaign, doing lots of work with Sustrans and Communities First teams and, back for its third year, the Festive Food Fair, which takes place this Sunday 15th December at Chapter Arts Centre.
“I can’t pretend to say that I knew what Green City was going to be when I started it. Things developed without a clear plan, with no official business plan. I knew a lot of “green” people, I knew I liked what they stood for and I knew I wanted to communicate that to more people but I wasn’t sure how. I just started experimenting with ideas and when I realised that something I was doing had value and that there seemed to be a need for it and there were people who would support me, I went for it and it’s grown organically from there”.
Rebecca grew up in East Sussex and came to Cardiff, like many of us, to study. “My tutor pretty much told me that I had to go to UWIC (now Cardiff Met) if I wanted to do Graphic Communication. I actually wanted to go to Exeter as that’s where my boyfriend was going, but good job I didn’t because he didn’t last! I loved Cardiff as soon as I arrived“. At University, Rebecca showed glimpses of what was to come. She started running a regular techno night in town “It started off at the Ice Rink; the coolest night in town, big house party, always sold out. My boyfriend did the music and I brought all the fluffy extras – face-painting, chai tea, and fundraising”. She also joined Lush Cosmetics and eventually went on to run the Cardiff store for a year or so. “I loved what they stood for and I was interested in fun ways or stories that staff could get information across. My favourite was when we had a naked day, wearing nothing but our aprons, to promote the issue of over packaging of products. That caused quite a stir. But it was also a really good grounding for running my own business because they placed a lot of responsibility and autonomy on individual stores”.
In her mid-twenties Rebecca decided it was time to go travelling and after a couple of years returned to Cardiff with a new outlook. “Travelling gave me a real sense of an ability to live within your means, I realised I could live with so much less. I struggled to fit back into city living for a while and I suppose that’s where the seeds of Green City really started”.
Those seeds have now grown but, as for many small businesses, progress is tough. “I never saw Green City growing huge and taking over the World but it does seems to be taking over my life at the moment. It’s great fun but there’s also so much pressure on you when you’re self-employed to provide for yourself. The business doesn’t fully support me at the moment, so I have to do other things to make ends meet”. Now most people would probably find an easy part-time job to tide them over, but being the girl she is, Rebecca teaches at the circus. After joining No Fit State around six years ago to learn how to trapeze she has now progressed to teaching others. “It’s really rewarding. There are so many life skills in it. You can see kids really opening up. Some come in so closed and don’t like anyone looking at them but circus breaks that all down and gives them some great social skills. And there’s no age barrier. I also tutor a woman in her seventies who is just amazing on the trapeze. She’s my idol, if I’m 50% of what she is at that age I’ll be so happy!“
Working at No Fit State has made Rebecca realise how much she loves teaching, which has led to exciting new plans for Green City. “Next year is very exciting. I’m going to be partnering up with Hannah from Free Range Learning; she’s got some fantastic ideas and knowledge. Our plan is to develop a whole range of workshop packages that we can deliver ourselves to suit different people; we’re looking at doing sustainability summer schools and half-term activities for kids and maybe even a corporate package. We’re interested in communicating to different age groups in interactive ways and maybe even incorporating the performing arts side of things. We’ll see”.
So, exciting plans ahead and, whilst at ten years old she may have been a little bit scary, Rebecca Clark is slowly but surely achieving those ambitious playground ambitions. As Rebecca says herself, “the great thing about Cardiff is that it’s small enough to feel like you’re making a difference”, and a difference she is definitely making. Now Green City just needs a catchy theme tune!
Rebecca Clark owns and runs Green City and also teaches at No Fit State Circus. She is an UnLtd and Future Leaders Award winner. The wonderful Festive Food Fair takes place this Sunday, 15th Dec 2013 at Chapter Arts Centre in Canton. See you there for some lovely local Christmas goodies.
May 13, 2012 § 4 Comments
As you may have noticed, inspiring cardiff has been rather short on posts in the last few months. That, in blogging terms, is sacrilege, a big no-no. For this, I hang my head in shame. However, there has been a good reason for this.
Since October last year I have been working with a group of very talented and committed people to set up Cardiff’s first community-owned food store: Siop y Bobl. Our aim is to create a commercially and environmentally sustainable business, owned and run by its community. We believe that local Welsh producers and manufacturers deserve a better profile and we are committed to growing the market for local food and aim to play an active part in local food networks that include growers, farmers and producers for whom a key issue is the lack of retail outlets for their product.
The first phase is now complete. We have done all our sums and agreed where the boundaries lie. We are a registered business and we have a Board of Directors. The next phase is securing our premises, raising capital and confirming our product lines. It has been quite a journey so far, we’ve learnt a heck of a lot, but now the fun really starts…and we need your help.
So, forgive me for neglecting this blog but I hope you’ll agree it’s been for a good cause. One thing is for sure, I won’t run out of material – this city is full of amazing, inspiring folk.
September 22, 2011 § 6 Comments
There are a few things that make Cardiff extra special. The Riverside Market is one of those things. Every Sunday morning, for a few hours, a stretch of pavement opposite the Millenium Stadium is transformed into a bustling local food market, selling all sorts of lovely stuff, from fresh apple juice, award-winning meats, awesome coffee, French patisserie, proper veg with mud still attached and probably the best hangover-cure ever, Kimi’s curry van. It really is a lovely experience and Steve Garrett is the man we have to thank for it.
Born in Wrexham, North Wales, Steve was educated in Liverpool before leaving for Canada, where he lived for fourteen years. It was here that he found his inspiration. “I felt a real kind of freedom in Canada to do exactly what I wanted. I lived on a communal farm for a while and got in to growing food, working on alternative energy schemes and actually trying to build a different type of life model. I got really involved in farmers markets and I was drawn to the whole idea of bypassing the big supermarkets and seeing local farmers sell directly to local people. I loved the atmosphere, it was really social, and I thought “I really want to set one of those up when I get back to the UK”. And that’s exactly what he did.
In the mid-nineties, Steve returned to Wales and settled in Cardiff where he got involved, voluntarily, in two things at roughly the same time – the Riverside Festival and setting up the Riverside Market. Both of these have now become a key part of the City’s cultural make-up. “The market was originally just ten stores in the little park at the end of the road (Despenser Gardens), trading no more than once a month. It was one of those things that I thought I’d never make a living out of it but I was determined to make it work. I never expected it to become something that totally took over my life”. Cardiff’s Riverside Market is now the oldest and, arguably, the most successful farmers market in Wales. It attracts hundreds of visitors each week, from all backgrounds and ages, and it has quite deservedly won numerous awards.
There are now five farmers markets operating across Cardiff, all run by the Riverside Community Market Association (RCMA), of which Steve is a Director. The newest of these markets, which started in August, is perhaps the most exciting development yet. It is situated right in the heart of the City, on High Street, opposite the Castle and is running for an initial 12-week trial period until mid November, every Thursday between 11am-3pm. The initial signs are good. “It really works. It’s a lovely social space there and the market is creating a kind of piazza. We’re hoping to work closely with Cardiff Market to create a proper market quarter in the center of town. The potential is definitely there”.
On the back of his hard work and success with the RCMA and other projects, Steve is now an influential and respected voice on local food and sustainability issues in Wales. He also uses his knowledge and experiences to help other groups start their own projects and is keen to see more encouragement and support for budding entrepreneurs. “We should really be trying to encourage people to start things. If you try to nail it all down and try to make it all safe you hinder creativity. But I know that Cardiff is really promoting itself as a can-do City, it says it wants to be helpful to people with ideas”.
Further afield, Steve has recently become involved with a group of women, all HIV widows, in Western Zimbabwe, helping them set up a local food cooperative. “The first time I spoke to them about my ideas I felt a bit embarrassed. I didn’t think I’d have anything to teach people who invented the whole notion of markets. But the cooperative model seems to be something that could really take off and be quite a life changer for them”. You can watch a video documenting Steve’s work in Zimbabwe here.
Steve clearly has a love of food, people and community but his other big passion is music. “I have always been well into music. My alter ego at the moment is Stainless Steve. I sing and play guitar with a little band and write songs. It’s just for fun but it’s a bit more than a hobby. It’s always a lovely feeling when you perform something you’ve created from nothing and people like it, and they laugh, which I particularly like. I’m trying not to be taken too seriously”. Through his company, Cultural Concerns, Steve also aims to “provide practical activities, advice and support to community artists, funders and policy-makers to support the development of better links between the arts, personal development and community regeneration”.
How does he find the time to do all this? “I do move a bit fast, but you’ve got to learn to manage it because there are endless things you could be doing every day. I try and savour each day and spend it with people I like”. But Steve is not one for too much reflection or self-congratulation. “I don’t spend a lot of time thinking back about what I’ve done or achieved. Pride doesn’t really come into it. I spend more time thinking about where I want to go. It’s good to know that I can put effort into things and it bears fruit. That’s a good feeling”.
Steve explained that when he moved to Canada it felt like he was breaking away from all the expectations in Britain that he had to have a certain type of job or a certain type of career. Looking back, he now admits “I’ve completely failed to have any kind of career in the normal sense, but the consolation of that is that I’ve done a lot of interesting things”. If Steve Garrett is an example of what you can achieve if you don’t conform to expectations, then it is a practice that should be heavily encouraged. See you on Sunday!
Steve Garrett is Founding Director of the Riverside Community Market Association (RCMA) and a Director of RCMA Social Enterprise Ltd. He is also the founder of Cultural Concerns, a small company focusing on culture and the arts as a means of empowering individuals and communities. Stainless Steve performs original and wryly observant songs about the ‘big issues’ of our times at venues across the country and can be booked via his agent.
May 8, 2011 § Leave a comment
A lot of you will probably already know about Mr. Deri Reed, or his alter ego the EthicalChef. For those of you who haven’t heard of him, the chances are it won’t be long until you have.
Deri is essentially a vegetarian chef living in Cardiff, which isn’t that crazy or exciting perhaps, but this young man has literally burst on to the City’s food scene over the last year or so and really caught people’s attention and imagination. For the past 8 months, he has been running his own stall at Riverside Market selling freshly made food using produce sourced from his fellow stallholders. In March this year, he started a pop-up Supper Club in Riverside to get the community together for good food at a good price and to “show people that there are great alternatives out there that don’t need the use of meat”.
As a meat eater myself, there is no reason why I should particularly care about what Deri is doing, but it’s the way he has gone about doing it that I find really inspiring and motivating. “I deliberately didn’t do things everyone tells you you must do, like business plans, I just went in with passion, drive and enthusiasm and got out there and did it. You can’t just sit around and wait for things to happen.” Passion and energy are words that are all too often used to describe people these days, but they really do just ooze out of this guy. Anyone who has met him will know what I mean. “What frustrated me about myself was the fact that I was saying ‘we should be doing this, we should be doing that’, so one day I woke up and said ‘just do it then you idiot’…so I started doing it”. Simple as that!
Although still in his early twenties, Deri has already clocked up over ten years experience of working in kitchens. When he arrived in Cardiff the plan was clear. “The vision was a restaurant to showcase vegetarian food using Welsh produce” but he quickly realised that “the odds are against you, 50% of businesses fail in the first three years and 50% of those that survive fail in 5 years. Plus, it’s not easy selling vegetables!”
Deri has many of the classic traits of an entrepreneur. He is confident, driven, impatient, very serious about what he’s doing and great at selling his ideas (and vegetables!). Like many entrepreneurs, however, Deri is already looking for his next challenge. “I’m at a bit of a juncture. Do I want to spend my whole life feeding people? I don’t know if that’s my calling. At the moment I’m wondering where I should go, what route I should take”. The answer may well have arrived. Deri has recently made contact with the good folk behind The People’s Supermarket (as seen on Channel 4) with the aim of setting up a similar venture right here in Cardiff. “What TPS has done in London is astonishing, they’ve basically signed up 500 volunteers to run a supermarket in the centre of London. The project has been so successful it has inspired me to look into it a little more to try to make it happen in Cardiff”. Different to his other projects, this is not a one-man show and the success of it relies on people like you and me, “It’s still very early days. I’m waiting until 100 people sign up to the mailing list before arranging the first meet up where we will just start to get to know each other and share what skills or contacts we have that might be able to help”. If you’re interested, sign up here.
What I really like about Deri are his principles. “I’ve always said that I won’t compromise on my values. I’d rather not have the business to be honest”. Similarly, “when you’ve got a good product, it’s the easiest thing to sell. But if you haven’t, or you don’t believe in it, it is impossible to sell. You have got to love it”. That’s why I think Deri is so popular. He clearly loves what he’s doing and believes in it 100%. He is also very much a 21st Century businessman. Social media has been critical to his success and developing his brand and he clearly understands how to connect with people. But Deri is very quick to point out that he is no superman. “Running your own business can be lonely. No one else is going through what you are so you can’t really explain how you’re feeling. But, I am lucky to be around a lot of support networks – my parents are nearby, my brother is here (in Cardiff), and my friends and volunteers have kept me going”.
We are very lucky to have someone like Deri Reed in Cardiff. He’s a do-er and is making exciting things happen. There is a definite buzz surrounding his work. He also cares about the important things in life – people, food, health and the environment. If ever there was a good role model for our kids, this is the man.
EthicalChef will be appearing at the Cardiff Vegetarian Festival on Sat 21st May and will be doing other events as part of National Vegetarian Week 23-29 May. He is gathering interest for The People’s Supermarket in Cardiff and, if you’re interested, you can sign up here.